Head coach
Runs the show.
Works out where you're starting from, what you actually want, and which coach you need this week. Runs the weekly check-in and changes the plan before you quit, not after.
Founding members · Applications open
We're Fit Psycho, so you can just be fit.
Your own AI coaching team, set up with you. A head coach runs your plan. Specialist coaches teach you one small skill at a time until it sticks. They work inside the calendar, email and messaging app you already use.
One-time setup. Optional human support later. Founding pricing shared by email after you apply.
- 01Head coach
- 02Strength / progressive overload
- 03Recovery & sleep
- 04Nutrition
- 05Goals
Knowing what to do was never the problem. Doing it on a Wednesday in November is the problem.
Apps hand you a plan and leave. Your coaching team shows up where your week actually happens: the training block in your calendar, the check-in in your messages, the progress log you can read in thirty seconds.
Fitness is a lagging indicator of repeated habits. So we coach the habits and let the fitness follow. Months, not 30 days. That's the whole point.
Meet the coaching staff
Five coaches. One plan.
Each coach owns one domain. The head coach keeps it all in one piece so you never have to.
Strength / progressive overload
The boring kind that works.
Strength, cardio and mobility. Small increases, tracked properly, over months. Not a six-week shred.
Recovery & sleep
The part everyone skips.
Sleep, rest days, deloads. Then everyone wonders why nothing's moving. This coach makes sure you don't.
Nutrition
What to cook on a Tuesday.
Protein, hydration and meals you'll actually make. No cleanses, no resets, no 30-day anything.
Goals
Turns "get fit" into something you can measure.
Sorts your goals into health and skill, sets objectives with clear results, and drafts them for your approval. Nothing goes live until you say yes.
Yes, the coaches are AI
We're not hiding it.
It's how they stay cheap and awake at 5 a.m. Built by someone who's done the reps, around what learning science says actually sticks: practise, recall, repeat.
How it works
Done with you. Then it runs.
- 01
Apply
Two minutes. What you want, how you train now, and which tools you use.
- 02
I email you
Founding pricing, a few follow-up questions, and what we'll connect.
- 03
We set it up together
Your coaching team, built with you, in your own accounts. You see exactly what each coach can access before anything is connected.
- 04
Keep going
Weekly check-ins. The coaches notice when you drift and adjust. Optional human support later if you want it.
Works with the tools you already use
- Calendar
- Messaging app
- Notion or another tracker
Tell us what you use in the application. We'll confirm by email what we can connect.
The method
One micro-skill at a time.
A micro-skill is one thing, done right, that you can learn in a week and keep for life. Your plan is just the right ones, in the right order. The next one unlocks when this one sticks.
Strength teaches things like
- Bracing before a lift.
- Adding 2.5 kg without your ego getting involved.
- Telling a deload week from a lazy week.
Recovery teaches things like
- A fixed wake-up time, even on Sunday.
- A wind-down that doesn't involve a screen.
- Knowing the difference between sore and hurt.
Nutrition teaches things like
- Protein-first plates.
- A default breakfast you don't have to think about.
- Eating out without blowing up the week.
Science first. Sources credited.
Why so small? Small skills get practised, recalled and repeated, which is what actually sticks. Big plans get abandoned by week three. The coaches lean on established research, and we credit it:
- Progressive overload. American College of Sports Medicine (2009). Progression models in resistance training for healthy adults. Medicine & Science in Sports & Exercise, 41(3). doi.org/10.1249/MSS.0b013e3181915670
- Sleep. Watson, N. F. et al. (2015). Recommended amount of sleep for a healthy adult: a joint consensus statement of the AASM and SRS. Sleep, 38(6). doi.org/10.5665/sleep.4716
- Protein. Jäger, R. et al. (2017). International Society of Sports Nutrition position stand: protein and exercise. JISSN, 14:20. doi.org/10.1186/s12970-017-0177-8
- Habits. Lally, P. et al. (2010). How are habits formed: modelling habit formation in the real world. European Journal of Social Psychology, 40(6). doi.org/10.1002/ejsp.674
- Learning. Roediger, H. L. & Karpicke, J. D. (2006). Test-enhanced learning: taking memory tests improves long-term retention. Psychological Science, 17(3). doi.org/10.1111/j.1467-9280.2006.01693.x
Founding members
A limited first group.
We test everything on ourselves first. Now we want a small group of people to test it with, and to tell us honestly what works.
You get
- A one-time, done-with-you setup of your own AI coaching team.
- Coaches that live in your tools and your accounts, not another app.
- Optional human support later, if you want it.
- A real say in what we build next.
We ask
- Honest feedback: a short check-in at week 1 and week 4.
Founding pricing is shared by email after you apply.
Apply
Apply for a founding spot.
Two minutes. Individuals and organizations welcome. I read every application and reply by email.
Not sure which coach you need? Apply anyway. Working that out is the head coach's entire job.
Applying is free and doesn't commit you to anything.
Application in
Got it. Thank you.
I'll email you at with founding pricing and next steps.
Joaquin, Fit Psycho
Not live yet
What's coming
Skills you can prove.
Next, Fit Psycho becomes a self-serve platform: every exercise and lesson in one place, science-based, with every source credited. Learn a micro-skill, prove it, and claim a credential that's yours.
For individuals
Verifiable skill credentials.
Verify it's you, then claim micro-skill and skill credentials. They live in your own digital wallet. You own them, and anyone can check they're real without asking us. Built on Impierce's open-source UniCore.
For organizations
Show your people have the skills.
Teams join too. Organizations can state, verifiably, that they have skilled people, while each person keeps ownership of their own credentials.
Points
Points for the reps.
Earn points as you practise and complete skills. A simple way to see progress and keep showing up.
Get early access
One email when it opens. Organizations: tell us you're interested in a pilot.
You're on the list.
We'll email when early access opens.
FAQ
Straight answers.
What is Fit Psycho?
Fit Psycho sets you up with your own AI coaching team: a head coach plus coaches for strength and progressive overload, recovery and sleep, nutrition, and goals. They work inside the calendar, email, messaging app and tracker you already use. Founding members get a one-time, done-with-you setup.
Are the coaches AI?
Yes. We're not hiding it. It's how they stay cheap and awake at 5 a.m. They're built around one method: small skills, practised, recalled and repeated, with the science credited.
What does the setup involve?
You apply, I email you, and we set up your coaching team together in your own tools: calendar, email, a messaging app, and Notion or another tracker. Then the head coach runs a weekly check-in and adjusts the plan before you drift.
How much does it cost?
It's a one-time setup, with optional human support later. Founding pricing is shared by email after you apply. Applying is free and doesn't commit you to anything.
Do I need Notion?
No. Notion works well for tracking progress, but tell us what you already use and we'll work with that where we can.
Is this medical advice?
No. The coaches give training, sleep and nutrition guidance, not medical advice. For pain, injury or a health condition, see a qualified professional.
Can organizations join?
Yes. Apply as an organization and tell us about your team. Organizations will also be able to show, verifiably, that their people have the skills once skill credentials launch.
Are skill credentials live?
Not yet. They're on the roadmap: a self-serve platform where you learn micro-skills, verify it's you, and claim credentials you own. It's built on Impierce's open-source UniCore. Join early access to hear first.
One obsession, pointed somewhere useful
Fit Psycho started with a guy who struggled with fitness, then went all in.
The obsession stuck. Now it's a coaching team, so you get the results of the obsession without having to catch it.